‘The land of a thousand hills’ as Rwanda is fondly known amongst her friends in the world, has done it again. For the fourth time running they have bagged the ‘best African Exhibitor’ award at the world’s biggest tourism trade show in Berlin last week, beating such competitors as South Africa, Egypt; both powerhouses in tourism; but also her East African neighbors Uganda, Kenya and Tanzania to the finishing line. The achievement it remarkable but it also speaks for the constant commitment to promoting tourism, not just at ITB, WTM and other tourism trade shows, but right across the year through an interactive and proactive approach to the media, the tourism trade and when welcoming visitors to the country.
Rwanda has been diversifying the available tourism products, adding new attractions and opening up new areas like the Nyungwe national park in the recent past, and most important does not require paid for Visa from a large number of nationalities arriving in the country. The combination of ‘switched on’ staff at the Rwanda Development Board; Tourism & Conservation with a keen private sector has hence made once again the difference, and the country was well recognized and rewarded once more, well deserved and congratulations from the heart!
(members of the Rwanda delegation to this year’s ITB, proudly displaying the award again)